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Automotive guide

What to put in your knowledge, what the agent will and won't say to a car buyer, and how to write a good opener.

The automotive agent is built for a showroom: it answers questions about your models from your knowledge, understands what the buyer needs, and gets a genuinely interested buyer to a test drive.

What the agent does for you

  • Answers buyers' questions about your models: variants, fuel and gearbox, prices, mileage, features, safety, warranty, offers, waiting periods and finance options.
  • Helps a buyer who hasn't settled on a model find the ones that fit.
  • Learns what they need, one question at a time: the model, their budget (ex-showroom or on-road), fuel and gearbox, how they'll use the car, whether they have a car to exchange, how they mean to pay, and where they are.
  • Takes test-drive requests within your hours and passes them to your team.
  • Hands the buyer to your team for an on-road quote, a valuation of their old car, a stock check, a finance question, or a discount.

What knowledge to provide

For each model, the more of these you give it, the more it can answer:

  • Variants, with fuel types and gearboxes.
  • Prices per variant: ex-showroom, and on-road if you share it, per city. This is what the agent quotes, so it matters most.
  • Specifications and features, per variant.
  • Current offers, with end dates and conditions. Keep the manufacturer's offer and your showroom's discount apart.
  • Exchange: how it works at your showroom.
  • Finance: the indicative rate band and your bank tie-ups.
  • Waiting periods, with the date you stated them.
  • Test drives: which variants can be driven, whether you come to the buyer's home, and what they should bring.
  • Showroom addresses, hours, the area you serve, and what you tell buyers from other cities.
  • Your website, brochures and walkthrough videos.

Then check the facts on each model's Answers tab, correct anything wrong, and switch them to Checked. Prices deserve the closest look, because the agent quotes them word for word.

What the agent will say

  • Every figure exactly as it is on record, always with the variant it belongs to: "the SX petrol manual is ₹13.2 lakh ex-showroom".
  • Whether a price is ex-showroom or on-road, every time. A "starts from" price is said as "starts from".
  • Mileage as the certified figure, never a promise of what they'll get on the road.
  • The waiting period on record, with the date it was stated.
  • "I don't have that on record; the showroom will confirm" when a fact is missing. A missing fact is never turned into a "no".
  • "I've sent your test-drive request; the showroom will call to confirm" when a buyer picks a time. It never says a test drive is booked.

What the agent won't do

  • Put a value on their old car. Not a range, not "around". It offers to have your showroom value it.
  • Work out an on-road price. It never adds taxes, registration or insurance to an ex-showroom price.
  • Confirm stock or a delivery date. It gives the waiting period and offers to have the showroom confirm.
  • Negotiate or promise a discount. That goes to your team.
  • Calculate an EMI or say a loan will be approved.
  • Quote another brand's prices or specifications as fact. It helps with your car's facts and notes what they're comparing with.
  • Pitch to an owner who needs a service, repair or part. It hands them to your team.

Test drives

When a buyer is genuinely interested, the agent offers a test drive, tells them the days and hours available, and asks what suits them. It records a request, at the showroom or at their home if you offer that and they asked. Requests appear on Bookings with where the drive is and which variant. Your team confirms each one, and marks afterwards whether the buyer came. See Site visits and bookings, which works the same way for test drives.

What a good opener looks like

Opening WhatsApp message:

Hi {{1}}, the new Acme Crest automatic variants are in at our Whitefield showroom. Would you like the price list, or a test drive this weekend?

What the agent says first, on a call:

Hi {{first_name}}, I'm calling from Acme Motors about the Acme Crest. Do you have a couple of minutes?

Tips:

  • Name the model. Buyers get many calls; the model is what they recognise.
  • Ask one easy question at the end.
  • Keep the call opener to one or two sentences. Don't read out prices in it.
  • Only put a price or an offer in a message you're sure is current, because a message is approved once and sent many times.
  • If you want buyers told they're speaking to an AI assistant, say so in the opener; nothing about AI is added for you. If you record calls, a one-line recording notice is added after the opener's first sentence.